“Easy website in a box” branding 

Easy Website In A Box is a website builder aimed at non-technical people. Despite of the fact that it is very simple to use it, Easy Website In A Box gives you responsive website that comes with McAfee security and an online shop.

The target audience are startups, small businesses, anyone who needs a website, but can’t pay a lot and/or doesn’t have good computer skills. Therefore the look of the brand has to be friendly, modern, fun, easy to understand. Although it should reflect its technical direction, it should not look like another complicated piece of software.

branding

logo

colours and typography

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Norwester

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Ubuntu medium

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Ubuntu light

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icons

The whole set of icons consists of more than 150 icons. Although most of the icons were designed as a part of the user interface of the actual web-app, they were also used on packaging, website, marketing material, start guides and so on. The main aim was to design icons that would look friendly, appealing, would not look like a part of yet another complicated software and would be easily remembered.

packaging

The new packaging was loosely based on the old boxes. So the new packaging would be easily recognisable to customers who have bought previous editions. The box includes Easy Start Guide, Examples Brochure and an Activation Card. There are two editions released at the moment - Standard and Deluxe. Yellow is the main colour of Standard edition and purple is the colour of Deluxe edition.

website

Another side of Easy Website In A Box brand I came up with can be seen on its website, posters and some branding literature. The outside world of EWIAB box is drawn as a doodle, whether it’s a desk, clouds, sky or something else. I think this move communicates well with a non-technical customer. It is almost like it says that there is nothing complicated in the world of Easy Website In A Box. It is easy, friendly and fun.

UI

Another part of this project I designed was the user interface for an actual product. I tried to make it look as friendly as possible and as uncomplicated as possible, so I decided to make it very graphic. Big recognisable icons, bold colours and well organised typography were the key elements of the UI. And as well as boxes, different editions are defined by their colours. Standard edition is in yellow, deluxe - in purple.