“John jones” branding 

John Jones is a family-run framing company that offers an impressive range of art services to the highest quality and bespoke for each customerThe inspiration for the logo design was derived from the endless number of different shapes of the frame patterns I have seen in their working areas. Due  to the fact that John Jones is the only framing company in the UK, which has its own bespoke wood mill and, of course, because of the highly-talented staff, this  company is believed to be capable of producing any frame a client could wish for.

branding

main logo

stationery

business cards

Since John Jones offers a range of different artistic services (framing is not the only thing they do), I decided to create a special mini-logo for every service. Every mini-logo is a frame pattern. All of the mini-logos gathered together create the shape of the main logo. So  when you look at it you can see logos for every service John Jones can offer.

postcards

In order to promote John Jones’ services I created a series of postcards highlighting benefits of working with John Jones. In addition, as John Jones organises exhibitions and other events in their in-house gallery, there are a limited number of postcards created especially for different events (bottom right) in order to attract attention of a particular number of people.

promotional 
literature

booklet

I have also designed a booklet that tells the story of John Jones framing company.

website

John Jones website is designed to look like a wall with different frames, frame patterns and canvases hanging on it.

merchandise

In order to promote John Jones services on a bigger scale I came up with an idea to create a pencil that looks exactly like a part of a frame when it is unsharpened, and when you sharpen it, it becomes a pencil with a frame pattern looking at you.