John Jones is a family-run framing company that offers an impressive range of
art services to the highest quality and bespoke for each customer
Since John Jones offers a range of different artistic services (framing is not the only thing they do), I decided to create a special mini-logo for every service. Every mini-logo is a frame pattern. All of the mini-logos gathered together create the shape of the main logo. So when you look at it you can see logos for every service John Jones can offer.
In order to promote John Jones’ services I created a series of postcards highlighting benefits of working with John Jones. In addition, as John Jones
I have also designed a booklet that tells the story of John Jones framing company.
John Jones website is designed to look like a wall with different frames, frame patterns and canvases hanging on it.
In order to promote John Jones services on a bigger scale I came up with an idea to create a pencil that looks exactly like a part of a frame when it is unsharpened, and when you sharpen it, it becomes a pencil with a frame pattern looking at you.